Food addiction is real. It has been recognized by scientists across the globe and it must be taken seriously. When you eat highly palatable foods like sugar and flour our taste buds send messages to our brain and release dopamine. However, in as little as THREE weeks of overeating the dopamine receptors started to get compromised. This leads the overeater needing more and more to get the same feeling – what is this called? Tolerance. Additionally, because the dopamine receptors have been compromised if you are not feeding yourself more and more then you feel bad because you are not getting normal amounts of these feel good hormones. What is this called? Withdrawal. Tolerance and withdrawal are the hallmarks of addiction with all addictive substances – cocaine, alcohol, cigarettes and SUGAR.

Willpower and moderation are not relevant options with addiction. The sugar and flour must be removed. Your brain must be clean from the substance and your body must detox. This is a biochemical reaction and willpower is ineffective in the face of a bio chemical reaction that happens every day of every week of every year. This is why a smoker can’t just decide to smoke less. The logically part of their brain, their executive function, does not have control anymore – the addictive reward system has control. No addictive treatment advocates moderation. No one ever says, just have one line of coke a day or one drink a day. The body and brain can be healed but FIRST you must detox from the substance through complete abstinence and SECOND, you must engage in evidenced based treatment that includes cognitive behavioral therapy, behavioral modification therapy, talk therapy and group therapy. The Skinny Coach Solution offers all of this and that is why it works. That is why it will work for you. Please take a chance and schedule an appointment to talk.