Losing weight is not about a diet or food plan. It certainly is not about an exercise plan. Losing weight is about changing your behavior. You have to design a life where weight loss is automatic. Changing your behavior is very difficult because you have associations, cues and triggers about food that are hard wired through repetition and reward pathways in the brain. If your unconscious eating habits are making you fat, sick and tired it is important to realize that the reason you can’t stay on a healthy eating plan is because you are not conscious of your underlying patterns. Therefore, while there are a number of ways to effectively help people change these patterns you first have to recognize them so then you can “reprogram” your behavior. Environmental triggers are by far the most common type of trigger. Seeing a bag of chips, chocolate chip cookie or the ice cream in the freezer is an obvious environmental cue to eat, eat more, eat too much. Shifting the unconscious choice is as simple as removing the trigger. Of course, first you have to have motivation to change, but assuming that is there – remove the ice cream and you have behavioral design! You have removed the trigger so you don’t eat it. Over time the association to even eat ice cream at home or at all begins to dissipate because you have not rewarded the association – thus you have behavioral change. Systematically identifying, removing and replacing your emotional and behavior association with food is a multi step proposition and usually requires help. I can help – schedule a time to discuss, id and narrow down your emotional eating patterns. There are lots of behavioral cues you have to deal with and I know them all. Let me help