Finally, what a relief, it has finally been proven by 80 experts – 80 experts involving a four-year long process that addiction is not a social or moral problem but a brain problem. Food addiction is a neurological problem. Addiction has been treated as a result of emotional problems, a result of trauma, a result of low moral character – and that is why addiction treatment does not work.
After over 20 years of neuroscience research we know that addiction is rooted in the brain’s reward circuitry. Previous experiences with food trigger cravings and to repeat the process because this is the part of the brain that controls impulses and judgement and it damage is permanent. Controlling this “craving” is literally over riding your brain chemistry. Distortions of cognitive and emotional function lead to compulsive need to intake more sugar It is NOT A CHOICE.
What is a choice is getting help. What kind of help can fix the neurological circuitry of the brain that is damaged? One thing we know for sure is abstinence is necessary. The only way to rewire the neural circuitry of the brain is to stop triggering the reward system. I understand that is easier said than done, I did it 20 years ago and I work with people every day to teach them the skills necessary to achieve abstinence and RE WIRE the neural circuitry – to fix the underlying neurological issue. Through a system of cognitive behavioral therapy and behavioral modification techniques, along with daily talks with me, we can get you off of sugar, healthy and, of course, get the weight off. If you would like to know if you are addicted to sugar take the Sugar Addiction Quiz and you can have a complementary cognitive therapy session with me to get you started.
Why suffer another day – just take the quiz and we can talk.
Take the Skinny Coach quiz and the
Skinny Coach will call you with the results.